Why are Hotel loyalty program important?

there are a few reasons why hotel loyalty program is important to offer for the hotel customers.

• Understanding your guests is key to encouraging repeat bookings and maximising revenue.
• Loyalty and rewards schemes can help hotels build long-term relationships with guests.

Reward schemes / Loyalty programmes / Membership plans

Known with multiple names, is a scheme that is vital for the success of the hotel. The art of hospitality is built around the connection between a hotelier and its guests. The rewards programme is to develop a holistic understanding of customers’ spending patterns, booking habits, and stay preferences.

The best loyalty programme benefits both the guest and the hotel. Loyalty schemes are securing first-party data, specific guest profiles, and maintaining the best human and financial resources to improve businesses.  

Guests need recognition and sense of belonging:

Humans want to be treated as an important person, not a number coming into your hotel. The loyalty programmes are built on an individual’s preferences and habits. Loyalty programs are not about the price but it’s about the value. The feeling of being valued as an individual guest. But every guest is different from the next, so taking a custom programme is important. This is to be flexible for the members that can earn, redeem, and benefit.

Customers’ habits change and over the last few years, the rate of change has fast-tracked as the world becomes increasingly working to ease burdens on people.

Loyalty programmes are refreshed to reflect society’s demand and how consumers engage with corporations. If the rewards schemes are stale, it will quickly lose the attention of your guests. The lack of attention means the lack of engagement and action.

What does a new loyalty programme look like?

The hospitality industry has embraced the changes for loyalty and guest rewards. Indigo hotel has combined their services in a way that is quite appealing for the hotel customers. The night stays, buffets, A La Carte, access to wellness clubs, complimentary bakery items, night stays. This loyalty card also includes a number of personal discounts and free services for the members associated with the loyalty card holder (Gold, Platinum).

Gold Card   

A customer will pay a certain amount to receive a Gold Card and will receive certain benefits from the hotel. Here are the details of our Gold Card perks for customers to enjoy: 2 Free Nights at our Standard Room, Fixed Price for Standard Room RS 12500, Fixes Price for Deluxe Room RS 14,500, Discounts on Suite Rooms 20%, LaMessa Dinner 2 Persons Free, Free Couple Dinner at Rooftop, 30%, 20%, 10% discounts on A La Carte, 25%, 20%, 15% Discount on Buffets, Bakery 20% Discounts, Banquets 10% Discounts, Wellness Club 30% Discounts, Laundry & Dry Clean 15% Discounts, Complimentary Cake and Gym membership.

2. Platinum Card

People who pay a certain amount to receive Platinum Card and will receive more benefits than Gold Card from the hotel. Here are the details of our Platinum Card perks for customers to enjoy: 3 Free Nights at our Standard Room, Fixed Price for Standard Room RS 12,500, Fixes Price for Deluxe Room RS 13,500, Discounts on Suite Rooms 25%, LaMessa Dinner 4 Persons Free, Free Couple Dinner at Rooftop (Twice), 35%, 25%, 15% discounts on A La Carte, 25%, 20%, 15% discounts on Buffet, Bakery 30% Discounts, Banquets 15% Discounts, Wellness Club 30% Discounts, Laundry & Dry Clean 25% Discounts, Complimentary Cake and Gym membership.

Establishing a successful rewards programme

Establishing a successful loyalty scheme needs a strategy to achieve financial goals for hotels and what will appeal to your customers?

Finding the balance between hotel financial win and customers attractive program. It’s also important for hotels to be crystal clear on what success looks like?

• Increase the number of businesses?
• Improved average expenditure per guest?

Successful rewards programmes need to embrace both the physical experience as well as a guest’s digital journey. Developing strong customer relationships should be one of the main desired outcomes of any loyalty scheme; by engaging with customers in a way that shows your hotel understands each individual, marketing can help drive revenue and repeat bookings. An easy to understand and easy to use programme is key to boost the guest’s experience and help differentiate you from your competitors. This is where technology can help.

Learn more about the Indigo Hotel Loyalty Program and how it can help your hotel run a successful loyalty and rewards scheme, or contact us to find out more.

Visit: www.indigoheights.com  

Call us: 0316-4778885